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Bulgari Titanio Chronograph and GMT: How Titanium Reshapes the Brand’s Sport Watch Case Design

Announced in September 2026, the Bulgari Titanio Chronograph and GMT represent a deliberate pivot in how the brand constructs and finishes its sport-oriented references.…

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The studio philosophy

Four principles at the heart of our creations.

CPL Design is an independent watch and jewellery design studio. From our workshop, we imagine exceptional pieces, putting technical rigour in the service of emotion.

Proportion

The design of a case plays out in tenths of a millimetre. We adjust the lines, curves and volumes until the object finds its perfect balance — an immediate visual certainty.

Light

Gold and precious materials come alive only at the angle that catches them. We draw every facet and every finish to tame the reflections and reveal the object's contrasts.

Movement

Beyond the calibre, movement is an attitude. It is the perfect harmony between wearing comfort and function: the quiet authority of objects made to last.

Memory

A beautiful object earns its soul over time. We design to spark the surprise of the first day, but above all to withstand the test of the ten-thousandth.