Welcome to
CPL Design

CPL Design provides innovative solutions in watch, jewelry, and accessory design, combining creativity and expertise to enhance your collections.

Collection of watch design sketches, illustrating the diverse portfolio of a design agency.

Some of our clients

A global design agency specialized in product, brand, and packaging creation

Our services

Watch design

Jewels design

Packaging

Project leading

Brand concept

Graphic design

Our services

Watch design

Jewels design

Packaging

Project leading​

Brand Concept

Graphic design

Some of our projects

For confidentiality reasons, here are only a small part of the brands we are working with

Esprit watch for women, reflecting modern designs by a top design agency.

Collection Design

- Trend research
- Design of bi-annual collections
- Development of samples
- Brand approval
- Production follow-up

Slow watch, a minimalist design showcasing unique time-telling from a visionary design agency.

Brand Concept

- Concept creation (name, DNA, storytelling)
- Logo and corporate identity (CI) creation
- POS creation (case, warranty, instruction - manual, etc.)
- Product concept and design

Roberto Cavalli by Franck Muller watch, a luxurious collaboration design from a prestigious design agency.

Networking - Collaboration

- Multifunctional team collaboration
- Technical consulting
- Supplier research
- Design
- Prototyping
- Project follow-up

Reebok sports watch, a functional design from an innovative design agency.

Innovative Concept

- Analysis of brand DNA and history
- Translating a brand’s DNA into a watchmaking product
- Analysis and development of technical possibilities
- Product design
- Production follow-up

Franck Muller watch, an example of sophisticated horology from a leading design agency.

Haute-Horlogerie Styling

- Analysis of technical specifications
- Highlighting horological complications
- Work on setting and finishing
- Design
- Prototyping and technical drawings

Petitpierre watch movement, highlighting precision engineering by a skilled design agency.

Technical Product Design

- Analysis of technical specifications
- Research and development
- Product design
- 3D modeling
- Production follow-up

Paul Forrest watch, demonstrating classic elegance from a renowned design agency.

Mechanical Jewlery

- Multifunctional team collaboration
- Technical consulting
- Supplier research
- Design
- Prototyping
- Project follow-up

Just Cavalli watch, showcasing bold and trendy styles by a creative design agency.

Collection Design

- Contact and license follow-up (briefing, approval, etc.)
- Consolidation of brand briefing, market briefings, and trends
- Creation of collection structure and specific product briefings
- Concept presentation of drawings and samples for approval
- Design

Liu Jo watch, an accessory designed with flair by a fashion-focused design agency.

Brand Consulting

- Collection analysis
- Market analysis
- Collection structuring
- Opportunity identification
- Graphic visualizations
- Action plan
- Implementation and design

Find more about us

Technical drawing of a watch movement, demonstrating the intricate work of a design agency.
Conceptual drawing of multiple watch designs, reflecting the innovative approach of a design agency.
Detailed sketches of various jewelry pieces, showcasing the creative process of a design agency.
Close-up drawing of a ring, highlighting the precision work of a design agency.

Let's talk your project

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Contact

info@cpldesign.ch
+41 32 722 60 50
Route de l’Areuse 8, 2016 Cortaillod​
CH - Suisse

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