Design
Excellence
From concept to realisation — watch design, jewellery, brand creation and high-end packaging for the most discerning houses.
A studio where precision
meets creativity
Founded in Cortaillod, at the heart of the Swiss watchmaking region, CPL Design has been supporting exceptional houses for nearly three decades in the creation and development of their products and brand identities.
From the first sketch to production follow-up, our team brings comprehensive expertise — design, strategy, 2D/3D, photography — in service of excellence.
Work with usOur expertise
Watch, jewellery & packaging design
From high-end to fashion, we create pieces that captivate — watches, jewellery, accessories and exceptional packaging for the most demanding houses.
Turnkey brand creation
Visual identity, logo, storytelling, communication materials — we build high-impact brands with a coherent and distinctive universe.
E-commerce development
We handle all digital aspects of your brand to launch your online sales — from business planning to website creation, including digital campaigns and social media management.
Production follow-up
Sample development, supplier coordination, quality control — we provide rigorous oversight to guarantee compliance with your requirements.
2D, 3D & photography
Technical drawings, photorealistic 3D and product photography — all the visual deliverables for your project development. We also handle product presentation, from sales materials to catalogues and lookbooks.
our craft
Selective portfolio
Reference brands
Partners around the world
Who is
behind CPL
A multidisciplinary team united around a single ambition: turning your ideas into exceptional objects.
Guidi
Trained in the demanding world of Swiss watchmaking, Gabriele Guidi masters the full value chain — from design conception to industrialisation. After leading large teams within major industrial groups (ETA, FHF, Longines), he founded Rodolphe & Co SA and then CPL Design SA in Neuchâtel, with a clear vision: bridging creativity, technical feasibility and industrial performance. Driven by constant curiosity, he acts as a true project catalyst — bringing together talents, skills and visions to create innovative and lasting solutions.
Visionary design,
pragmatic approach
We don’t just draw — we architect collections. Our 360° methodology ensures that every piece is commercially viable and production-ready.
Strategic analysis & trends
We identify market needs and emerging trends to ensure your collection is culturally relevant and positioned for success.
Briefing & collection mapping
We define the collection structure — from entry-level to flagship pieces — to maximise commercial impact.
Design & technical R&D
We merge creativity and technical rigour to transform aesthetic concepts into industrialisable assets — from sketch to manufacturing drawing.
Production follow-up & sampling
Full technical support during the transition from design to samples, ensuring final quality meets the most demanding industry standards.
Let’s bring your vision to life
Every project is an opportunity to create something exceptional. Let’s talk about your ambition.
Start a projectCortaillod, Neuchâtel
Switzerland